Copywriting For Web Designers was created with you in mind. You make money off designing websites for businesses, often of the brick-and-mortar variety. These folks don’t need copy and content coming from some secret sauces copywriting course you downloaded online. No way, Jose! · There are other reasons a web designer might want to know about copywriting: 1. Promoting your own services and themes and such — if you don’t have the funds to hire a copywriter, knowledge about how to write copy to promote your products is a good plan B To stand out in a sea of web design companies, you need to have an original angle. An experienced copywriter can work with you to create copy that accentuates your unique qualities. 3. Professional copy written to persuade prospects of your services. Too many websites in the design industry have dull, flat and repetitive content
Copywriting for Web Designers • Key Content
Are you a member? Register or Login. Designers often neglect to focus on both well-written copy and structuring a design so that it highlights the copy on the page.
Everything you'll ever need in your design resource toolkit. See More. As designers, we rightfully spend our time focused on aesthetics.
We are pixel pushers who firmly believe with the strongest conviction that attractive websites are fundamentally better websites. Deadlines approach and still we put off the text until the last possible second. Finally, as our various GTD apps inform us that the time has come to submit the artwork, we hash out some quick text to throw onto our beautiful creations and send them off, without a visual blemish yet still marred by the subpar copy that appears on every page, copywriting for web designers.
The problem of course is that the neglect of solid copy will often cause the finished product to suffer as much or more than a poor design. Show them Dribbble. What they really notice is how the website feels.
This is what is meant when designers say that great design is transparent. This same metaphor of transparency applies to copywriting on the web, copywriting for web designers. Evaluating a service involves skimming the sales pitch and reading the list of features as much or more than evaluating the visual layout of the elements on the page. A single integrated item that is either desirable or not.
Stop designing without any notion of the goal of the design. To engage in design without copy is to build a box before you know what will be placed inside. To put it differently, consider the following quote from Jeffrey Zeldman :.
This is precisely my point. As an experiment, try building your next project by first placing in all the content that should be on the page. Throw in the headlines, the copy, the features, the widgets, the navigation; everything you can think of, but do so without design.
The first step is merely to put it all in one place. Think about different ways you can arrange it, color it, copywriting for web designers, and bring it to life. This will lead to design that is both more effective and more original. It will be more effective because the entire page is structured to highlight and communicate your primary message.
Instead pay attention only to how it reads. Consider above all else your target audience. Who are you seeking to appeal to with this message?
The puzzle is of course how to best arrange and style the content that is already on the page. The tradition method involves jamming content into a predefined space as is the case when you purchase a pre-built design template. The better route is to tailor and evolve the space to accommodate pre-existing content. The ultimate answer sounds like a copout but is completely accurate in real-world settings: it depends.
However, no matter what the answer to this question is for you personally, your job is still to focus on the content. There are cases where designers need never consider writing a single word themselves. These settings exist copywriting for web designers in traditional brick and mortar design offices that contain both a design department and a copywriting department, copywriting for web designers. In this latter situation, magazines employ countless writers and would never expect their designers to be gifted in sesquipedalian locution.
However, the mode of operation in these businesses is often exactly that which I suggested for the web design experiment. The other common scenario is the plight of the freelancer. In these circumstances, copywriting for web designers becomes absolutely necessary for you to hone your copywriting skills.
Turn copywriting for web designers weakness into one of your strongpoints. To get you started on your path to becoming a copywriting guru, here are some excellent resources. To sum up, remember that the goal of your designs is to reinforce the content on the page.
Leave a comment below and let us know what you thought of the article and whether or not copywriting is a main function of your design process. The Importance of Copywriting in Web Design Designers copywriting for web designers neglect to focus on both well-written copy and structuring a design so that it highlights the copy on the page.
How To Write Compelling Website Copy That Converts
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Copywriting For Web Designers was created with you in mind. You make money off designing websites for businesses, often of the brick-and-mortar variety. These folks don’t need copy and content coming from some secret sauces copywriting course you downloaded online. No way, Jose! · There are other reasons a web designer might want to know about copywriting: 1. Promoting your own services and themes and such — if you don’t have the funds to hire a copywriter, knowledge about how to write copy to promote your products is a good plan B To stand out in a sea of web design companies, you need to have an original angle. An experienced copywriter can work with you to create copy that accentuates your unique qualities. 3. Professional copy written to persuade prospects of your services. Too many websites in the design industry have dull, flat and repetitive content
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